Bio

Rich Meszaros | Mobile +1 612-251-7424 | Email richmesz007@yahoo.com Rich Meszaros is Vice President, Head of Cross Border Money Movement, leading the commercialization strategy and business growth for NA Visa Direct. Visa Direct is Visa's real-time push payment platform that leverages Visa's global payment network to facilitate fast, simple, and secure digital payments worldwide. Rich brings over 20 years of industry experience in building and growing digital businesses for global brands. He is a forerunner in creating innovative products, leveraging IoT, digital payments and tokenized assets with a focus on designing, enabling and optimizing new commerce models. DIGITAL PRODUCT EXPERTISE >Launched over a dozen digital products in the last 20 years across banking, money transfer, credit and payments. >Introduced products with several global brands including Walmart, Smart Mobile and Visa. PROVEN COMMERCE EXECUTIVE >Experienced in leading digital product design, operations, pricing, distribution, marketing and profitability (P&L, budgets). >Employ user-centered design to create a customer experience that delights and drives incremental conversion and revenue. >Transformed an online money transfer business leading to sustained 20%+ monthly revenue growth. EXPERIENCED GENERAL MANAGER >Deliver profitable business-changing growth strategies by understanding the customer journey and optimizing the customer experience in culturally diverse marketplaces in/outside of the US. >Takes a 360 view of the business including operations, funding, risk, support and compliance. PERPETUALLY CREATIVE AND INNOVATIVE LEADER >Passion for creating things not done before paired with the drive to take calculated risks to deliver new revenue streams. >Invented pre-paid money transfer and virtual agent program as foundation for continued explosive growth. >Launched industry-first instant decision online application center for a top 10 US bank; grew business to the equivalent production of over 150 branches. Specialties: Product Management | Product Portfolio Management | Domestic & Global Business Management | Value Creation | B2B & B2C Marketing | Chanel Development | Strategic Partnerships | P&L Management | Budgeting | Forecasting & Reporting | Growth Strategies & Execution | Marketing & Sales Leadership | Branding & Brand Positioning | Direct Marketing | Blockchain | Distributed Ledgers | Multi-Party Systems | Digital Twins & Digital Threads | Facilitate & Mediate Complex Operations | Agency & Client Experience | eCommerce & mCommerce Business Design