Bio

Rich is the Co-Founder, Co-CEO of Zefr. Zefr is the global leader in brand suitability targeting and measurement across walled garden environments. Zefr's products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on keywords, Zefr leverages a patented Cognition AI technology to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. The company is headquartered in Los Angeles, California, with offices in New York, Chicago, London, Spain, and Dubai. For more information, go to: http://zefr.com. Prior to ZEFR, Rich co-Founded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Rich also served as the Director of the Los Angeles Film Festival and as a media Producer. Rich began his career as an assistant to the late writer/director/producer John Hughes in Chicago. Rich is a graduate of Brigham Young University.