Bio

Marketing and Advertising professional with experience building brands, telling engaging stories, and developing campaigns for leading global companies across B2B and B2C categories. The digital and traditional campaigns I have led range from creating a new brand, launching a product, shifting brand perceptions, defining a category, or educating an audience. I have the privilege to partner with talented cross-functional / cross-partner teams to create customer engagements across a multitude of marketing platforms to achieve established objectives - increase awareness, increase sales, or cause an action. My category experience includes hi-tech (networking/security), retail, financial services and banking, consumer electronics, luxury, fast food, alcohol, medical and pharma.