Bio

Agile, strategic brand builder accomplished in revenue growth strategies, brand development and activation delivering purpose driven marketing initiatives. Partner with mass consumer brands to develop programs that translate to immediate action, connect with consumers and, in the end, jump start or accelerate measurable and profitable brand growth. Global client and agency experience developing brand vision & strategies, integrated marketing campaigns across digital and traditional media, new product Innovation & launch, creative marketing communications, CRM/customer loyalty programs, retail activation strategy, consumer segmentation application, consumer experience and engagement, hyper-local marketing execution and agency management.