Bio

I work with companies to drive growth in disrupted environments. I am passionate about digital media, brand building, and storytelling. As a creative problem solver and generalist, my skill set includes brand, strategy, operations, product, analytics, and marketing. Prior to consulting, I led revenue strategy and operations at Upworthy (acquired in 2017), helping scale its revenue 9x in 18 months. Along the way, I worked with the world's largest foundations and purpose driven brands on storytelling for impact, helped launch a successful content commerce brand, and built a programmatic ad tech stack. I joined Upworthy from The Guardian US, where I helped grow Guardian Labs, the in-house content studio of The Guardian News & Media Group, and served as co-publisher of Guardian Sustainable Business, a global platform for corporate leaders at the cutting-edge of positive change. I also serve as a New York GenR Leader for the International Rescue Committee (www.rescue.org), actively supporting and promoting it's humanitarian mission here in the US and around the world. The best way to get in touch with me is via email at ritsmenon AT gmail DOT com.