Bio

Seasoned Financial Services, Banking, ESG and Sustainability communications director & senior editor with 20 years experience across media relations, marketing and external communications. Speaker on ESG and Sustainability at GITEX, FUTRWorld, Global Brand Awards, and invited at COP27. Author and columnist at multiple international publications. Ex CNBC-TV18, Bloomberg, Star News and The Indian Express. Proven expertise in planning and executing marcom programs and communication activities in line with brand and organic growth objectives and shaping positive news stories for 35 plus brands. Pioneered conversational approach to corporate media relations and crisis communications. An author, columnist and moderator with strong aptitude for creating engaging content across TV, print and digital. A strategic business and communication leader with deep expertise in brand positioning, marketing communication, digital PR, and reputation management. Have managed complex and sensitive mandates across retail lending, institutional equities and asset management, involving multiple stakeholders. Hands-on experience handling inflection points like executive transitions, M&A, crisis, new business and product launches. Introduced holistic content creation process for corporate storytelling while implementing contemporary crisis communication protocols and online reputation management (ORM) system. Expanded PR outreach to academic circles & industry bodies to position thought leadership and created a long term strategic communication plan in alignment with the group's vision.