Bio

Expertise in aligning key aspects of B2B go-to-market strategy – strengths of product/service, positioning, pricing, partner ecosystem, lead flow, channels, cost-of-sales, and customer “buying model” - for repeatability and revenue acceleration. Strong experience and hard lessons in strategic product marketing – packaging a “whole product” for specific market segments and channels. Sophisticated in market-facing relationship management with key customers, strategic partners, investors, and analysts. First-hand knowledge building direct teams and channel partners in B2B sales ranging from high volume telesales to multi-million dollar business development deals. Specialties: ● B2B Go-to-market strategy in new or dynamic markets ● Sales and channel management ● Strategic product marketing ● Relationship management, pre & post sales customer engagement ● Intersection of business model, pricing, and cash flow ● Leadership, speaking, and communication