Bio

Applying best practices and innovative thinking to an evolving digital world is what I do. What I believe is that B2B & B2C have so much to learn from each other. ABM is the next generation of digital B2B using privacy compliant intent and 1st party data in more integrated and programmatic activations. B2C is moving away from the cookie and 3rd party data to more 1st party data driven experiences. Turning disruption into opportunity through the intersection of brands, people, culture, ideas, & new technology is what makes this fun and new every day.