Bio

Innovative marketing strategist, advisor, and educator with a primary emphasis on helping B2B technology and services firms stand out from the crowd. Extensive experience with market and brand strategy, thought leadership, account-based marketing, solutions marketing, executive engagement, digital marketing, business development, and media/social media relations. Host of C-Suite Marketing podcast. Currently, Senior Vice President at ITSMA, a global research and advisory community that brings together senior technology and professional services marketing leaders to advance the knowledge and practice of strategic B2B marketing. Previous positions include: Director of Thought Leadership at PTC Global Services, the professional and cloud services arm of PTC, an enterprise software vendor. Principal at Solutions Insights, a marketing and sales consulting firm that helps B2B firms shift from product to solutions orientation. Vice President of Marketing at Truman Company/Fifty Lessons, a media and marketing firm specializing in helping companies engage and educate hard-to-reach business audiences such as C-level executives. Board Member of Media Diversity Institute (London). Specialties: Marketing strategy, account-based marketing (ABM), thought leadership, brand strategy, business-to-business marketing, services and solutions marketing, digital marketing, customer reference management, executive engagement and C-suite marketing