Bio

Thank you for visiting. I’m Rob McDonald, SVP of Strategy and Field CPO at Virtru, a Product Management Leader who drives excellence across fast-paced environments – processes(just enough), people(empowered), strategy, and execution into outcomes. I’m focused on building and empowering high-performing teams to nurture a culture of problem-solving that facilitates faster iterations, learning, and high adaptability in complex and fast-changing markets. I am known for managing multiple projects and work cross-functionally to inspire collaboration and deep context at all levels to deliver product excellence. 🔘 Generative research to shape new products enabling first time ever repeatable multi-product sales 🔘 Transitioned Workforce to Remote / WFH during COVID with minimum Employee Churn 🔘 Drove & Owned the Path Through Product-Market Fit to Close & Deliver ARR of $20M+ 🔘 Closed & Retained Cornerstone Enterprise Customers Accounting for 50%+ of ARR 🔘 Recognized as Becker’s 100 Hospital & Health System’s CIOs to Know, 2013, 2014 As a systems thinker that is fast to onramp, I quickly delineate the differentiated value proposition. My hands-on experience complements strategic execution frameworks like OKRs to drive focus and clarity through the leadership team and actionable translation up, down, and across organizations. If you are interested in what Virtru and I can do for you and your company or open to sharing best practices or brainstorming on: 🔘 Developing an Empowered, Empathetic & Data-Driven Product Culture 🔘 Servant Leadership, why its important and where it came from 🔘 Creating a Differentiated Market Position based on Customer Empathy Value Creation Please contact me, Rob McDonald: ✉ Rob.McDonald @ PM.com Colleagues, Bosses, Direct Reports, and Customers have described me as at-home in high-pressure environments demanding quick, data-driven decision making and positive outcomes. An extreme focus on team building and empowerment to nurture a culture of problem-solving allows for faster iterations, increased learning, and high adaptability in complicated and fast-changing markets. I’m highly skilled in Product Management, Product Strategy, Corporate Strategy Development and Planning, People Management, Coaching and Leadership, Program Management, Healthcare Information Systems, and Strategic and Tactical Decision Making.