Bio

Award-winning global marketer with 20+ years of experience spanning creative, media, research, and strategy functions from both agency and client perspectives. Expert in shaping multifunctional teams to harvest growth with a focus on fusing communications and commerce with technology and data. Adept at reshaping and leading client-agency teams to address changing media and retail landscape using insight, investment and innovation. Nationally ranked cyclist bringing performance team building into the office. Advocate for talent development and coaching within teams to achieve goals. Passionate about identifying marketplace trends and opportunities and translating them into positive growth platforms for top global brands including Mars, American Express, Visa, Pernod Ricard, P&G & McDonald’s. KEY ACCOMPLISHMENTS: • Mars: Created & delivered the global media transformation for a top global advertiser improving media ROI and generating savings for investment back into growth-focused capabilities • American Express: Incorporated data and analytics to evolve the way a top advertiser develops media and creative, improving application, approval and cardmember usage • Mindshare: Managed top talent and helped agency teams face into a changing media landscape to create growth, resulting in reduced team turnover, improving engagement, and resulting in team promotions KEY COMPETENCIES: Communications & Brand Planning | Media Planning & Buying | Agency Management | Data & Analytics | Digital & Social Media Strategy | Market Research & Forecasting | Media & Consumer Research