Bio

I am the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute. I help businesses build intelligent and creative content strategies. I've been working for the last two decades to help marketers tell their story more effectively. Over the last five years, I've worked with more than 500 companies, including 15 of the Fortune 100. I've been lucky to help provide marketing advice and counsel for global brands such as Adidas, Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation and UPS. My third book - Killing Marketing - was called the rewritten rules of ''what marketing should be in the 21st century'' . My second book – Experiences: The Seventh Era of Marketing - was called a “treatise, and a call to arms for marketers to lead business innovation.” My first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. I am also a featured keynote speaker and workshop teacher at technology and marketing events around the world. I am also an early-stage investor and advisor to a number of technology startups including DivvyHQ, and Brandlens. If you'd like to know more about me, please visit my personal website at www.robertrose.net Specialties: Content Marketing Content Strategy Digital Marketing Social Media Marketing Social Media Governance Web Content Management Software-as-a-Service Marketing, Sales & Business Development Marketing Strategy Internet/Web Strategy