Bio

Research & Development executive with 20 years of experience in developed and emerging market innovation for the fast consumer good industry. Experience in assembled and formulated products. Delivering Global and Regional Innovation programs to meet aggressive Business goals. Experience in Latin America, North America and Asia Experience in leading broad R&D organizations and multi Business Unit R&D Center in Latin America with +200 people, partnering to deliver aggressive market growth. R&D Brand innovation global leader, responsible to drive the short and long term plan for the Brand franchise and technology & product innovation pipeline. Experience in identifying new market, product and consumer needs. Translating them into solid business propositions, ranging from conceptual approach, product definition and design, qualification and commercialization. Vast experience in the consumer goods legal and competitive offense and defense plans for product claims and demonstrations, leading to proving product superiority in mass media communication.