Bio

When it comes to marketing, I’ve always trusted my gut but relied on process for efficiency and data for decision-making. The advent of Marketing Technology has taken both to the next level and today I drive the delivery of tech-enabled solutions that transform how marketers think and do their jobs. Whether in Retail or highly-regulated Financial Services, I understand scalability is key to supporting rapid growth and change – and requires Marketing organizations to examine their workflows and figure out how tech automation can help them level-up and optimize revenues. CONNECT 📧 robynlintner@me.com 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗧𝗲𝗰𝗵 & 𝗗𝗮𝘁𝗮 📌 I drive change and MarTech adoption by leading through influence, planting seeds and backing up ROI cases with data. The results include marketing automation platforms and programs embraced and emulated as best practice. 📌 I problem-solve cross-functionally to ensure GTM strategies remained grounded in testing, aligned with brand and that roadmaps are developed with estimates firmly rooted in data (never a guestimate). 📌 I build organizations where people feel empowered and supported – and are given opportunities to stretch and grow. Teams under my leadership are known for being flexible and agile and earn accolades for seamless pivots to support multiple brands and groups. 𝗬𝗼𝘂 𝗠𝗶𝗴𝗵𝘁 𝗯𝗲 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 Raised on a farm with limited means, I’ve always been scrappy. I saw first-hand the power of strength in numbers and have always looked for ways to do more with less. I’ve taught my teams to think this same way. This mindset has proved instrumental to my career journey from Store Sales to Marketing AVP of a billion-dollar retailer and wins transforming cultures from siloed to collaborative – leading to Marketing Operations maintaining a seat at the table during strategy discussions and decision-making. Skills Cross-functional Team Leadership | Marketing Operations, Automation & Management | Product Marketing | Budgeting & Forecasting Vendor Selection/Management | Strategic Partnerships | Negotiations | Technology Integration | Pricing | Market Research | SEO | CRM | Data Analysis | Integrated Digital, Social Media & Email Marketing | Marketing Communications | Lead Generation | DEI