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Roger Grace

Founder/Owner and President

Roger H. Grace

Country or State

United States


Roger Grace Associates has provided strategic marketing services to the worldwide high technology community for over 30 years. Services provided include: -custom market research -stratergy development -product launching -product band company positioning -branding -sales/distribution network development -business development -integrated marketing communications -merger and acquisition analysis -expert witness consultation The list of clients that we have served includes the National Science Foundation, Sandia National Labratories, JPL,Bain, TI, HP, Seagate, Oki Semiconductor, TriQuint Semiconductor, Eaton Corp., Cherry Electric, NovaSensor,Measurement Specialties, Colibrys, Endevco, I.C. Sensors, Zyvex, Tegal, EVGroup, Electronic Corporation of Israel, State of Michigan Economic Development Corporation, The French Government Department of Commerce, Jenoptic, and leading companies in the semiconductor , semiconductor equipment , microwave, sensors , Nanotechnology and MEMS market sectors . My stong engineering design background coupled with my diverse knowledge of applications and markets provides me with an unparalled ability to help technology companies achieve their sales and marketing goals through a better knowledge of market needs and competitive forces. Additionally, we assist our clients in developing promotional strategies and help them successfully gain access to their targeted markets through integrated marketing communications programs focusing on branding and positioning strategies. Specialties: Conducting custom market research for new products, developing market entry strategies,executing promotion, positioning and branding of companies and their products, organizing technical conferences, authoring technical articles, conducting due diligence for M&A activities, expert witness. My focus has been the integrated circuit, sensors, MEMS and Nanotechnology fiellds

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Current Position

Founder/Owner and President at Roger H. Grace


M.S.E.E., Electromagnetic Wave Theory