Bio

Passionate about transforming unstructured ideas into breakthrough products that blend strategy, innovation and function at work, at home or on the go. Data driven, with extensive experience translating customer behaviors into meaningful product offerings that inspire habit and delight. Currently, leading cross-organization product strategy and execution, driving collaboration with multiple partners to bring research, design and development together and offer a seamless experience for users. Product experience spans across enterprise productivity and consumer experiences. Recognized and rewarded for exceptional execution. Prior experience in senior marketing roles, includes development of communications and cutting-edge measurement frameworks for optimization of advertising campaigns across TV, Digital, OOH, Print and Social media at scale. Acknowledged as subject matter expert for Social Media and Word Of Mouth measurement. Specialties: Product Management, Product Strategy and Design, Research and Measurement, Market analysis, Marketing strategy, Budget management, Campaign management, Messaging and Communications, Analytics and Social media.