Bio

- Over 15 years in eCommerce platform, marketing and category transformation, and communications management, including international market expansion, digital, retail, menu and pricing strategies, PR, insights and field marketing. - Industries experience span from international F&B franchise consulting, online marketplace growth and travel/aviation digital transformations. - Passionate, results-driven team player, strong in effective communications with franchisees across all levels within a multi-cultural and cross-functional environment - Experienced in the development of marketing strategy and planning, eCommerce platform, product innovation, and consumer insights for 16 markets in Asia Pacific (+2900 stores), with a focus in China, Indonesia, SE Asia and emerging markets - Specializes and experienced in developing and growing digital ecosystem (web, mobile, social) and eCommerce structure for emerging markets, lead the development, launch and growth of such platforms for 4 markets within 2 years, including China, Indonesia, Thailand and Vietnam, driving APAC to become the fastest growing region for online ordering adoption