Bio

Creative, commercial and highly experienced senior marketing, distribution and business executive, with 25 years of proven success across a broad range of industries and sectors. Experienced within plc, private equity and private ownership structures, leading through M&A, transformation and step-change, within start-ups through to large corporates, with direct accountability to numerous plc Boards (inc FTSE 100). Leader of numerous teams (80+ FTE) through significant change to deliver material increases in commercial performance. Experience including: - All marketing / comms competencies - Wide range of products and geographies - Extensive financial, operational, digital, project, product and risk management (CF29 / Significant Management) experience - End to end direct to consumer business management Range of distribution channels: - Direct (D2C, B2B2C and bricks & mortar retail) - Intermediated (Advisers, wholesale, brokers and affinity partnerships) - Institutional (Large corporate, pension schemes and consultants) Broad industry and product knowledge: Asset management / investments / investment trusts / ESG / responsible investing / financial services / credit cards / savings / general insurance / life insurance / retirement / over 50s / equity release / lifetime mortgages / annuities / financial advice / pensions / share dealing / consumer electronics / technology / telecommunications Specialties: As Head of Marketing / Marketing Director / Chief Marketing Officer / Chief Digital Officer / Head of Direct to Consumer Distribution / Head of Digital, leading the delivery of innovative step-change, digital and propositional transformation, to drive significantly enhanced revenue generation and profitability, within client focused businesses. Regular contributor to media, industry events / podcasts and panels. Views are my own.