Bio

Rowena is the CEO of Starcount, a consumer behaviour science business with a market-leading customer data platform that enables brands to upload their 1st party data and match it with the best of 3rd party data. Her business was recently ranked in the top 50 of the Deloitte Technology Fast Track and the Financial Times’ best upcoming consultancies. Rowena’s passion is understanding why consumers behave the way they do using data, what emotions drive human behaviours and converting this knowledge into business outcomes. She has helped numerous organisations with their data monetisation strategies - exploring opportunities from 1st party data, as well as recommending the best 3rd party data sets. Rowena started her career as a data scientist and moved into leading the data architecture and engineering team at Starcount. She has a strong background in new tools and technology combined with commercialising data. Throughout her career, she has developed important client & partner relationships across industries such as media, retail, finance and automotive. Rowena specialises in creating automated DaaS and SaaS capabilities based on innovative development, tracking new trends through data and assessing global markets. Rowena has a BSc in Astrophysics from The University of Bristol. She is Trustee of the Foundation that runs The Female Lead, a not-for-profit organisation dedicated to creating and promoting positive role models in schools and universities for future generations.