Bio

Multilingual and all-round business professional with ~20 years experience in marketing and sales within super-premium and luxury brand formulas that operate in highly competitive and fast moving environments. Both market and headquarter experience, within start-up/scale-up and mature multinational companies. Passionate about luxury brands, with high knowledge of food & beverages (wine, coffee and liquorice) and loving the interaction with other passionate and genuine quality professionals. After all those years in food I am currently further building my competencies within the luxury automotive world at Pon Luxury & Performance Cars on the most amazing car brands in the world: Porsche, Bentley, Bugatti, Rimac and Lamborghini. General strong understanding of the luxury and premium industry and the way consumers interact within it. Fierce believer of the integrated sustainable approach; good quality products derive from it and long-term sustainable relations are made (win-win). Gut feeling for opportunities, sharp eye for detail next to the ability of keeping a helicopter view with decision making based on strong analytical skills. Deep consumer knowledge, strong ability to interpret data/insights and transform these into a strong holistic approach with actionable elements that build to the best customer experience. Ability to work in and adjust to multicultural and diverse organisations, without losing myself into the politics. Strong result focus.