Bio

Sport, Digital Marketing & Ecommerce. Head of Ecommerce at the world’s leading on-field performance monitoring and analysis company – STATSports, who now sell products in both DTC and B2B markets. Digital DNA Young Person of the Year 2022, PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech. Responsible for the growth of STATSports users through customer acquisition online. Day to day this means optimisation of every digital interaction with customers pre and post transaction. From campaign creation to checkout. Prior to working in the sporting industry, I specialised in international marketing strategy. Including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.