Bio

CMO 50 2018 + 2019 + 2020. Top 50 People in eCommerce 2021. A media and marketing executive with a deep knowledge of both traditional and performance driven digital media, being deeply immersed at a senior level in both markets. A truly holistic marketer that understands and utilises the combination of marketing science and art to drive business success. Constantly searching for new ways to leverage the combination of marketing science and creative to drive user engagement through the creation of emotional benefits and an optimal user experience to grow the customer base, retaining and reactivating to increase lifetime value. Possesses strong general management skills, and an ability to work well with people across all business functions, a super energetic leader of people. Instinctively entrepreneurial, with a track record of creating digital and tangible products, with the aptitude to turn planning and strategy into value through a no fuss approach. Specialties: Business and strategic development, product roadmapping & development, project management, agile development, CMS usage, UAT, sales, social media, seo, sem, marketing, sponsorship, revenue-generation, deal negotiation and closing, brand development, digital + traditional media (radio, TV) marketing, advertising sales (agency + client facing), presenting, P&L management, management accounting, board reporting, entrepreneurship & working with start-ups.