Bio

As a B2B product marketing professional with a passion for innovation, I help high-growth companies expand their business through purposeful go-to-market strategy, impactful messaging and positioning, achieving product-market fit, and directing integrated marketing campaigns that deliver results. Experienced in both technical and business disciplines I have the ability to lead cross-functional teams collaborating across marketing, sales, product, and IT, as well as deliver marketing strategies to a variety of audiences. I’m a creator and I like to see things grow! As a natural problem solver, I take big picture goals and break them down into granular actions to improve everything that I am a part of. With a history of working with young fast-growing companies, I wear my hat collection proudly having gained a breadth of experience across: -Strategy & Analysis- Go-to-Market strategy, Messaging & Positioning, Market research, Competitive Analysis, Customer Analysis, Customer Journey Mapping, Buyer Personas, Firmographics -Demand Generation- Digital Marketing, Integrated Marketing Campaigns, Social Media, Email, SEO, SEM, PPC, Display, Retargeting, Event & Field Marketing, Inbound marketing, Content marketing, strategy, content funnel development -Demand Management- Marketing & Sales Funnel Development, Reverse funnel analysis, Marketing Automation, Lead Scoring, Workflows and Drip Campaigns, Sales handoffs, Inside Sales Playbooks, Sales Enablement PMC Level-III, Pragmatic Marketing Certified: Foundations, Market, Launch