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Salima Popatia

Chief Digital Officer (Laura Mercier, bareMinerals, BUXOM)

Orveon Global

Country or State

United States


An entrepreneurial GM / senior executive with experience in digital branding and customer-first strategies. Passionate for brands with purpose and driving strategic balance between creativity and commerce to meet the needs of the evolving consumer. Consumer data expert with strong acumen in e-commerce platforms and marketing technologies, innovating across performance and CRM marketing channels to drive advance marketing orchestration. Led companies in all phases of growth, from being a founder to scaling businesses and turning around P&Ls to driving incremental growth within large enterprise level organizations. Build partnerships at C-suite; drive decision making as well as the ability to influence through all levels of an organization. Create an inclusive and diverse culture by inspiring and retaining top talent. Proven track record driving P&Ls, managing rapid growth and building dynamic teams to deliver strategy and vision.

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Current Position

Chief Digital Officer (Laura Mercier, bareMinerals, BUXOM) at Orveon Global