Bio

Currently building the global creator partnership program at TikTok to connect brands to content creators proven to drive meaningful business results as part of the $100bn creator economy. Thrives in a bit of chaos and loves paving unexpected paths. Brand creative specialist with 12+ years of experience across tech and ad agencies. Working with iconic brands like HBO, Bravo, Clinique, Discovery+, MAC Cosmetics and Absolut to bring creative stories to life. Proven track record of executing award winning campaigns and driving business results across social, TV and events.