Bio

Sam has more than seven years of experience in business & data analytics, digital marketing and strategy. He currently serves as Warschawski's EVP & head of the Digital & Analytics teams. Before leading the vision and growth of the W's digital services, Sam played an instrumental role in the launch of the agency's SEO, Digital Advertising & Data Analytics team. In this role, he has helped establish a data-driven culture throughout the agency while assisting clients in achieving exceptional bottom-line growth through the fusion of innovative econometric, business analytics and digital strategies with robust, multi-channel marketing campaigns. Since joining Warschawski in 2015, Sam has helped build and train the agency's growing digital team, while leading digital programs, campaigns and analytics solutions for many of the agency's largest clients, including: Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Heritage Training & Shooting Center, The Law Offices of Evan K. Thalenberg, Global Telecom Brokers, Alex Cooper & Hammond Law. Sam is a member of the Digital Analytics Association and a frequent columnist for some of the industry's leading publications, including Marketing Insider, Convince & Convert and Duct Tape Marketing. Before joining Warschawski, Sam began his career as a special initiatives associate at the Lancaster Chamber of Commerce. Areas of Expertise: Business & Web AnalyticsSearch Engine Optimization (SEO)Search Engine Marketing (SEM) - Google, Bing, BaiduConversion Rate Optimization (CRO)E-Commerce (inc. Amazon, Shopify, Instacart, Kroger, Walmart)Econometrics & Applied StatisticsDigital & Social Media Advertising (Various DSPs, Facebook/IG, Twitter, Snap, TikTok, LI)Audience Analysis & SegmentationData Modeling & VisualizationBehavioral & Customer Acquisition Analysis