Bio

Sanja Kon is a passionate digital executive, entrepreneur, and public speaker with extensive experience in driving sustainable revenue growth in both multinationals and startups across the e-commerce and fintech industries. Sanja is dedicated to championing diversity, inclusion, and continuous improvement, both through her professional work and her public speaking engagements. Sanja is the Co-founder and CEO of UTRUST, the leading European web3 payment platform. With her leadership, UTRUST was acquired by Elrond Network, marking a significant milestone in Sanja's mission to make crypto payments a mainstream alternative to traditional methods. Sanja is a creative strategist with a knack for innovation. She has previously led cross-functional teams at PayPal and eBay to develop and execute successful Marketplace propositions and European Partnerships strategies. Her passion for communication has also earned her speaking engagements at international conferences, where she has made powerful statements on women's rights and inclusion. Sanja is a multilingual communicator and excellent influencer with a history of building and leading successful international teams in challenging commercial environments. When she's not busy leading UTRUST, Sanja can be found acting as a mentor and advisor to the startups in accelerator and incubator programs, or investing in strong ideas for a better future.