Bio

A highly driven senior leader I build the people, processes & plans that enable rapid growth. Deep experience of global and UK markets from the world’s biggest entertainment brands. Driven large scale business change in matrix organisations & cross categories (BBC globally & UK, Global Radio, LEGO, Merlin & London) & early stage start up experience from a tech disruptor that changed the nature of personal transport in London (Hailo). Proud inclusion and diversity champion Currently UK Group Marketing Director Merlin Entertainments Sits on the E-Consultancy digital advisory board Fellow at the Marketing Academy & Member of WACL Previously: LEGO Digital Marketing Director BBC VP Franchise Marketing & Digital Planning Chair of the London marketing directors tourism recovery board which reported into the Mayors office & central government Highly & consistently awarded: In 2022, 2021 & 2020 named in Marketing's 100 most effective marketers & top 10 for hospitality, in 2017 the Hospital Club 100 list of the most influential in the UK creative industries and in 2018 & 2017 as a UK Digerati by the Drum. Businesses & teams awarded many times over for delivering a step change in performance.