Sarah ASTON BAQA
Head of Performance Marketing - Western Europe chez Unilever
Unilever
Country or State
France
Fee
Ask for Pricing
Event Format
In-person / live conference, Virtual Conference, Webinar
Language
French, English
Birthdate
Mar 13
Bio
With over 8 years of experience in digital, I am now leading Performance Marketing for our Nutrition business, as well as Media & Data Partnerships across all categories for the Western Europe region.In the past 4 years, I helped expand our Digital Media presence to over 13 retailers and developed strategies that increased our total ROAS by 80% and our Media driven sales by 300%.I have project management as well as direct management experience, and have worked on 23 amazing brands across all FMCG categories, using a data driven approach to managing campaigns and deriving insights on strategy and performance.
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Current Position
Head of Performance Marketing - Western Europe chez Unilever at Unilever
Degrees
Masters Degree in Computer Engineering - 2015
Awards
HUB 35 Award for Digital Talents 2022