Bio

I'm passionate about using an insight driven approach to enabling and encouraging children and young people to achieve brilliant futures through positive health, social and environmental behaviours: As well as my role as Senior Lecturer, leading responsible marketing, responsible enterprise and social marketing modules, through my blend of commercial, public and non-profit experience, I have recently: - Designed and delivered a range of insight-driven behaviour change programmes in the areas of health, education, the environment, anti-social behaviour and wellbeing. - Brought the private, public and non-profit sectors together to tackle behavioural challenges. - Designed and facilitated practical, outcomes based training to help others use social marketing and behavioural insight to tackle behavioural challenges. Specialties: Enabling others to use marketing tools, techniques and philosophies and consumer and behavioural insight to motivate, enable and sustain positive behaviour change. Facilitating partnerships between the private, public and community/voluntary sector. Behavioural change programmes to improve educational achievement and access to work and to reduce childhood obesity