Bio

I am a customer-centric marketing strategist across paid, owned, and earned. I love data. I work on a strategy from the insights derived from clean and smart data sources (Social, Digital, Market Research). I support startups with consulting to help them have the best foundation for media. I have worked in media and entertainment, CPG, retail, liquor/wine, professional services, financial services (banking and insurance), pharma, B2B, the medical and recreational cannabis industry, and association marketing. I was a keynote speaker at IAB Canada's MIXX Canada event on social analytics and intelligence to drive paid TV decisions and at Social Media Week discussing how to use social insights to drive content marketing decisions. As well, I have made multiple appearances as a guest lecturer at Schulich Business School, Miami Ad School, and Rotman. I have been the moderator and panelist for Filling The Gap, dedicated to more inclusivity in the workforce. I am also a Chartered Marketer with the CMA and the co-chair of the Media Council. I lead the Mindshare Collective for Canada and focus on bringing diversity and inclusion to media. As well, I received ''Media Leader of the Year'' in 2020 from the CMDC.