Bio

With over a decade of experience in agency and client side roles, I’m the Strategy Director at WE Communications leading comms strategy and planning, audience research and insights for Australia. I started my career working at agencies across the full spectrum of media, PR and digital, for leading brands such as Universal Pictures, Pernod Ricard, Elders, Nespresso, and Accor Hotels. More recently, I spent a few years working with Aussie startups and scale-ups at the forefront of innovation, technology, and creativity. An operator at the intersection of media and creative, I’m passionate about work that drives cultural change and ultimately delivers commercial impact. I was a finalist in B&T’s 30 under 30 awards and my work for clients has also been recognised at the Mumbrella BEfest, IPRA Golden World, and APAC Excellence Awards. I have a track record of leading and developing in-house and agency teams, having scaled a team from 3 to 7. While at My Muscle Chef leading the DTC team, we were awarded Marketing Team of the Year - Highly Commended by B&T and my direct reports have also been recognised as finalists at Mumbrella’s Commscon PR Rising Talent and B&T’s 30 under 30. Outside of work, I love a good Simpsons reference, get a thrill out of spotting obscure number plates on cars, and can often be found throwing down a great crispy pork belly.