Bio

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.