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Sarah White

Founder, Head of Strategy & Research

Aspect 43

Country or State

United States


Strategic advisor to tech companies & investors in the #hrtech #tatech and #worktech space. Bringing customer and market data in to achieve cross functional and market based strategic alignment and revenue growth. More than 20 years industry experience - including CSO & Principal roles at HRTech vendors and Analyst/Advisory Firms, and multiple exits as board member, advisor and founder. Client size range from pre-seed to 1bn+ arr. Investment rounds supported from angel to 300m+ globally. Experience with: *Executive Advisor/Fractional Chief Strategy Officer (CSO) *Product Strategy - including new market identification, roadmap, product market fit *Product Marketing, Go to Market, Market Alignment & Positioning *Buyer Behavior, Selection Trends & Market Intelligence *Cross-functional Consensus, Strategy & Innovation Workshops *Innovation & future planning *Customer voice feedback sessions & focus groups *Advisory board *Portfolio support for PE, VC, including due diligence *M&A strategy, identification, matching & risk evaluations - shopping services *Market Education - Event Speaker, Author, Training Workshops for New Hires/Sales Boot Camps Named one of the “Top 100 HRTechnology Influencers” every year for a decade and listed (unpaid) by dozens of publications every year since 2007. Onsite strategy days and innovation workshop retreats available at our location in Coeur d'Alene Idaho or at your onsite/offsite. Workshop & Future planning trips for women in tech - next one in Fall 2023 (Paris). Spring 2024 (Italy) Book time:

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Current Position

Founder, Head of Strategy & Research at Aspect 43


Master of Business Administration - MBA (In Process)