Bio

I am a globally experienced, digitally-grounded professional, proficient in developing commercial Digital Marketing and Privacy strategies and Data governance and optimisation strategies for large multi divisional/ multi-national businesses. I am also a lawyer who creates and applies these commercial strategy frameworks in a way that optimizes growth with minimum risk. My industry experience spans Privacy, Digital Media, Data, Television, Publishing, Events, Ticketing, Social Media, Marketing & Advertising, Convergent Media, Custom Media, FMCG, Cyber Security, Retail, Hospitality, Reputation Management, Privacy, FinTech,Cross Platform Strategy, Regulatory Advocacy Over the past two decades I have been at the forefront of Digital Media, Privacy, Digital Marketing, Data, Social Media & innovation for two of Australia’s leading media companies and one of Sri Lanka's largest business conglomerates. Working with (and learning my craft from) some iconic and prolific leaders of the media industry and business. I have experience in providing results-driven strategy guiding businesses to break through either significant competitor pressure and/or opportunity for growth. I have led digital marketing teams to unprecedented audience growth and reach and record numbers of audience conversion to business goals. I have also led the early adoption/direction of social media strategy and Privacy governance persuading Boards to implement a framework and strategy across large business conglomerates to help position each business for audience retention and growth across & a commercial offering that extended digital revenue opportunities without risk. I have also applied my skillset to provide legal, governance, marketing and branding advisory in large scale projects that cross jurisdictions. I have helped businesses in Australia, NZ, Germany, UK, USA, HK and Sri Lanka adjust their data practices/ frameworks and systems with the introduction of new Privacy legislation. Having recently undertaken several international consultancies, I apply my skillset both in and out of the media industry and have, in the capacity of Consultant, provided senior management of multi divisional businesses with Privacy, Digital Marketing, and Data strategies that make them more competitive in a technology based, social and data-led environment. Travelling extensively through Europe, Africa, Asia, the United States and Australasia has given me exposure to different cultures, customs and business environments helping me apply both global & local solutions easily