Bio

As Head of Digital at Verizon, Sasha Lucas is responsible for driving digital sales growth, adoption of digital service tools, customer experience and overall digital operations. Under Sasha’s leadership, the team leverages a combination of analytics, automation and emerging technology to build simpler, smarter and more intuitive experiences, setting the standard for a unique, innovative and personalized journey for every Verizon customer. Prior to this role, Sasha served as the Head of Digital and Strategic Sales for the Verizon Fios business where she led a sales organization and digital product experiences across web, mobile and emerging technology. In this role she had accountability for sales acquisition strategy for 70% of the Fios division including the ownership of the Digital commerce ecosystem, Verizon retail stores, and door-to-door sales. Additionally, she led 70% of the services environment through a mature digital organization focused on web, mobile app, digital operations, and a digital chat and social practice. Before joining Verizon, Sasha spent eight years at Citibank N.A. holding various roles in digital development, experience and strategy for the Citi Cards and Global Consumer business. Sasha is passionate about building great teams, and growing and developing women in technology. Sasha earned a Bachelor’s in Business Administration from the University of Miami (FL) and an MBA from the Goizueta Business School at Emory University.