With 15+ years of strategic foresight leadership at global start-ups, growth-stage organizations, and multi-billion-dollar companies, Sasha combines design thinking, creative storytelling, and future trends with data to build real-time, authentic consumer-focused programs that help organizations to soar. Her tenure as a Chief Marketing Officer garnered praise from her peers, and among her many awards include the CMO of the year for her work integrating sustainability in the fashion space. An established author, public speaker, and advisor, Sasha defines core brand values while building global, elite cross-functional teams. Her deep roots in ESG, CSR, retail, fashion, beauty, and luxury, coupled with her journalistic background have enabled her to be at the forefront of key trend and pop culture moments, translating the complex into simple marketing, communications, partnership, and content strategies.
Head of Web3 & Metaverse Strategy at Journey
Master of Arts - MA Fashion Sustainability