Bio

A technology solutions obsessed executive with a proven ability to design and execute profitable business and marketing plans, and top skills in marketing operations, data science (structured and unstructured data analysis), AI/ML modeling, marketing operations, product marketing and management, storytelling, creative design, and much more. Empathetic leader known for building and accelerating dynamic and highly-effective teams in fast-paced and technology-focused markets. Creative storyteller who bridges art and science to create best-in-class digital and physical marketing plans, brand narratives, and competitively differentiated messaging, all based on a direct-to-consumer mindset. Expertise and Skill Areas ▪ Digital and Traditional Marketing ▪ Brand Strategy and Positioning ▪ Product Marketing and Management ▪ Strategic Communications / Crisis Management ▪ Advanced Data Analytics (Marketing Performance, Sales Pipeline, etc.) ▪ Editorial Planning and Creative Development ▪ Media Planning / SEM / SEO ▪ New Product Launches and On-going Product Releases ▪ Lifecycle Marketing including Acquisition, Retention, Reactivation ▪ Development of High Performing Matrixed Teams ▪ Partnership, Analyst, Vendor, and Influencer Management ▪ Consumer Insights and Buyer Persona Research ▪ Published Author and Public Speaker I have positively impacted the culture of every team and company I worked for and inspired creativity and productivity even in situations with limited resources. As an empathetic leader, having built strong teams and mentored aspiring team members into highly effective and capable business and industry leaders. When I am not working, you'll find me under the water using the range my leadership skills to teach others the wonders and joys of SCUBA diving, underwater photography, wreck diving, and more (just ask me about it). My personal WHY statement: I believe that it is my responsibility to help others find their voice and convey their passions in ways that leads others to action.