Bio

Marketing, Product Management, and Business Development Leadership CPG - Enterprise/SMB - New Product Innovation - Digital - Traditional - Branding - Partnership Areas of Expertise (B2C & B2B) Business Planning, Marketing Strategy, Marketing Execution, Product Management & Product Marketing, Market Research, Program Metrics, Brand Architecture, Product Innovation, Promotion, Website Experience, Lead Generation, Content/SEO/PPC, Social Marketing, Sales Enablement, Vendor Management, CRM/email, Staff Development Exceptional, collaborative leader with ability to identify, attract, and motivate highly talented people to excel at complicated tasks under tight time constraints. Effective at maintaining high employee morale, quality, and speed to market by carefully building stakeholder buy-in. Dynamic change agent who uses creativity, voice-of-customer and analytical insights to build management and peer commitment to strategic imperatives. Executes plans end-to-end.