Bio

I deeply immerse myself in a brand’s business and have considerable experience in many of the largest consumer product verticals including automotive, technology, consumer electronics, consumer product goods, retail, beer, distilled spirits, hard goods, as well as business-to-business marketing sectors. The continual evolution of VAB reflects my belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers. Prior to VAB, I held senior management positions with leading U.S. media and ad agencies in New York and Toronto, including Universal McCann, where I was integral in driving a period of unprecedented new business growth. I am also a contributor to Ad Age, writing on topics of interest to advertising, marketing and media industry professionals. I am a graduate of Boston College, an avid skier and classic car enthusiast, as well as highly involved in ice hockey.