Bio

I do experimentation and analysis at Shopify. I'm a jill-of-all-trades marketer with a 15-year background in growth.

When I was 15, I decided to do what most teens do. You know, jump headfirst into affiliate marketing. I helped a 3-person startup grow to a million dollar revenue-generating company before my 18th birthday.

I tried a bit of everything before deciding to focus on experimentation and analysis.

In my spare time, I play too many video games, read too many books and watch an embarrassing amount of reality TV. I spend most of my time talking about math and kittens.