Digital Analytics Pioneer with over 15 years' experience driving business decisions with data. Experienced presenter, data advocate, model builder from excel to SQL and RStudio.
(She/her)
Specialties:
Digital Analytics-Adobe Analytics (Omniture,) Adobe Audience Manager, Test & Target, A/B Testing Comscore, Google Analytics, SEO/SEM,Customer segmentation.
Audience growth- Media research cross platform: BBM/Numeris, Nielsen, VOD/Rentrack, OTA,OTT. Social Media Analytics: Facebook Insights, YouTube Analytics, HootSuite, Crimson Hexagon
Associate Director Data Strategy at Publicis Sapient
Bachelor’s Degree, Economic and Social Studies (1996 B.A.)