Bio

Presently based out of Singapore and leading the Insights & Analytics for vital categories for South East Asia and Taiwan business unit within GSK Consumer Healthcare/Haleon. I have 17+ years of Consumer Insights & Analytics experience and my key area of interest lies in deep human understanding, Brand comms & strategy and NPD/ Innovation research. I have gathered in-depth experience in consumer products & consumer health, baby care and other FMCG; I have been involved in many turn around stories of both local and global brands where consumer insights played a vital role in driving the change; being on the agency side for several years, I have served various blue-chip and local clients across the regions of South Asia and South East Asia & other APAC region and have acquired cross-category learning which comes very handy being on the client side now. I am also a regular key note speaker and panelist in various seminars/conferences like FUTR, Forward Leading, ESOMAR, Asia Research Seminar, Qual 360 etc. and greatly believe in establishing the thought leadership on insights & analytics. Functional Expertise: I am a good mix of core Qualitative, Quantitative, Brand & Advertising planning and core Consumer Insights by the virtue of working with Market research firms, Advertising firms and client side. My core strength in terms of functional work lies in two key areas – the first being Brand Strategy & Behavioural Science related research work and it varies from brand planning to brand/communication concept development/positioning/repositioning work, core behaviour change work across categories, realtime segmentation and contextual shopper pieces. Implementing Consumer Shopper Journey, BLS, Cross-media and AB Testing; and doing Digital Comms Eval, LINK testing, Brand health tracking etc. The other area is that of New Product Development work & consumer trends e.g product concept evaluation,packaging innovation researches and Innovation workshops to create the Brand/Product Arrow for an organization. At present setting up and implementing agile practices for efficient product development. Insights to Claims development work, Always On Consumer Closeness programs.