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Sheri Bachstein

GM IBM Watson Advertising


Country or State

United States


I’m a formative strategic thinker who diagnoses complex problems and rapidly creates solutions in a high-pressure environment. As a turnaround expert, I quickly assess a situation, see multi-dimensional perspectives and make fast, targeted changes for immediate wins. I seamlessly blend this ability with strategic thinking that rises above to see the bigger picture and ensures that the short-term improvement turns into long-term, measurable success. With a passion for building strategy and executing to deliver results that drive revenue and solve customer needs, I lead, motivate, and influence teams through transparency, support, and accountability. I strive to create an inclusive culture where people are challenged and proud of the work they do. Having emerged as the “go-to” person for creative solutions, under-delivering is not in my DNA. I leverage my cross-functional experience in product development, content generation and business acumen including finance, marketing, and operations to exceed revenue and customer expectations. Always seeking to grow and improve, I love the challenge of owning and setting the strategy for a major business unit that embraces innovation, efficiency, and creative collaboration to achieve industry-leading results.

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Current Position

GM IBM Watson Advertising at IBM


Bachelor of Arts (B.A.), Journalism