Bio

Experienced Strategy and Marketing Leader with 15+ years’ experience spanning Technology and Cloud environments. Leveraged Growth & Innovation and Analytical tools to drive bottom line impact. Recognized as an effective manager with a focus on creating customer value • Graduated with an MBA in 2013 from Penn State University with a dual degree in Marketing and Strategic Leadership • At Penn State I was awarded a full tuition waiver and worked with the Institute for the Study for Business Markets (ISBM) as an MBA Research Scholar where I have collected market intelligence and analyzed competitive product landscape for key B2B member firms • Current focus areas: - Customer and market insights - New product launches - Growth and Innovation in product life cycle strategy - Business Development • Spent 5+ years working with advertising agencies, managing large scale advertising campaigns • I have managed strategic and tactical go-to-market plans, enhancing cross-channel customer experience through both outbound (advertising, PR, trade shows) and inbound (website, content, social) marketing activities Industry experience includes: Heavy Industrial, Industrial Tools, Advertising, Retail, Telecommunications, Banking, Real Estate and Pharma Technologies: OBIEE, Qualtrics, Microstrategy, Salesforce.com, Advanced Excel, Oracle E-Business Suite, Google Analytics, Content Management System and Marketo Specialties: Innovation Strategy, Stage Gate Processes, Competitive Analysis, Strategic Product Marketing, Go-to-market strategies, New Product Development, Pricing Strategies, Voice of the Customer (VOC), Business Intelligence and Analytics, Agency Management, Brand Management, Digital Marketing