Bio

A UX Researcher. Strategic Thinker. Customer and user advocate. Lifelong learner. Shrut is a Cognitive Scientist and a UX Researcher who is passionate about exploring the myriad complexities of human behavior & leveraging this understanding in creating user-centric, experiential, and inclusive global products/services. Being a Cognitive & Neuroscience graduate, she always wanted to be more than an academic researcher, and thus, transitioned her career to UX Research. With close to 7 years of combined experience in academic & product research, she is a Sr. Experience Researcher leading research for Adobe Illustrator on web & Unified Experience Teams, shaping and driving the next evolution of the Creative Cloud(CC) suite of products. With team and collaboration being the heart of her research focus, she has been partnering with 10+ global (US, Romania, India) cross-Adobe product, design, research & strategy teams, empowering them with research insights and learnings to drive organization-wide strategic impact. In the past, she has founded & led the UX Research operations @Lollypop Design Studio(Bangalore), where she set up the UX Research function from scratch & mentored a team of UX Researchers on 30+ exploratory, evaluative UX research projects across diverse domains such as AgriTech, FinTech, B2B E-comm, Media & Entertainment. She has worked with clients like Walmart, Udaan, Monsanto, Asian Paints, and brings with her a rich knowledge of the Indian digital audience. Moreover, her research experience with flagship products like Adobe Illustrator on the web, Adobe InDesign & CC Canvas makes her a veritable advocate of the global creative professional user community. From leading a team of researchers, and building a research function to being a hands-on learner in a corporate conglomerate, Shrut has been constantly making a resounding impact in challenging positions and fluidly taking on the roles of an industry thought leader, an accomplished researcher, and a learner at heart. She has achieved numerous national & international design awards & is also an avid speaker delivering talks, masterclass webinars & hosting UX Workshops for Kyoorius Design Yatra, SpeakIn, ADPList, GreenBook Events(US) among a few. Shrut's research expertise lies at the intersection of emerging technologies, global UX Research & operations, and cognition and behavioral sciences. However, her other interests include being an inclusion & accessibility enthusiast and mentoring aspiring UX professionals and emerging UX research teams @ADPList.org.