Bio

Sierra is an award-winning social media leader and marketer with 10+ years of experience managing social media and influencer brand strategies for the world's most trusted and beloved legacy brands; including higher education, startup, insurance, nonprofit, financial services, and entertainment industries. She is a highly organized problem-solver who can manage multiple high-level projects reaching across business lines, collaborating with key stakeholders and executive teams. She is a seasoned leader, effectively managing teams from 5 to 100, establishing social media best practices and operational systems, and has launched cross-functional projects from beginning to end. Sierra's diverse experience has helped organizations launch, and evolve their social media presence, community and engagement. She specializes in strategically building creative, data-driven social strategies, utilizing affiliate programs for revenue growth and delivering actionable results and increased engagement. Sierra holds a BA in Marketing Communications and is currently pursuing her MBA with a concentration in Digital Marketing. Strengths Finder: Achiever | Futuristic | Strategic | Positivity | Discipline ESFJ Expertise: - Social Media content and strategy across paid, earned and organic (Instagram, Pinterest, Facebook, Twitter, LinkedIn, TikTok, and YouTube) - Crisis communications - Experiential Event Marketing and public speaking - Social analytics - Conference planning and event activation - Executive social media and thought leadership - Employee social advocacy - Internal communication, training and Glassdoor/Indeed management - Influencer strategy and contract negotiation - Affiliate and Amazon marketing - Community management - Social care and listening Social Media Management Software Expertise & Experience: Khoros (formerly Spreadfast), Sprinklr Certified, Sprout Social, PostBeyond, Canva, Bazaar Voice, Meltwater, Promo, Brandwatch (formerly Crimson Hexagon), and Mention. Other software: Smartsheet, Workfront, Yext, Microsoft Suite, Google Analytics, Sharepoint. Past speaking engagements: - TEDxProvidence - Social Shake Up: 2018, 2019 - Khoros Engage: 2020 - WE@Brown University - Keynote Speaker: Society of Women Engineers Recognized As: - Khoros ''Best in Class Marketing'' Winner 2020 - Glamour Magazine's 'Hometown Heroes'' - Providence Monthly's ''10 to Watch'' - Rhode Island Monthly's ''Most Powerful Women'' - YWCA ''Woman of Achievement'' - Girl Scouts of Southeastern New England ''Leading Women'' - ''Leader as Host'' by Leadership Rhode Island