A Purposeful Leader who Turns Challenges into Opportunities; a Strong Believer in Tapping Possibilities of the Human Potential to Deliver Innovative Strategies for Business Growth and Social impact. Siew Ting is a seasoned global marketing leader whose mission is to build brands/businesses that stand the test of time in driving shareholder value. With her over 24 years of diverse leadership practice, Siew Ting has E2E multinational marketing and business transformation experience with 4 consumer goods companies and 1 technology leader – Unilever, Mars Incorporated, Diageo, Fonterra, and HP Inc. These businesses are anchored in purpose, have a meaningful impact on people’s lives and communities, behave with integrity and are constantly reinventing themselves to deliver on their purpose. Siew Ting’s expertise has helped scale these businesses through repositioning their global brands with local relevance or building new categories and their value propositions, and leading teams through various global changes. In addition, Siew Ting is a skillful change leader who is excited about reinventing challenges into growth opportunities through building high-performing teams in the last 10+ years, advocating a culture of agility and learning and encouraging diversity and inclusion. She leads as a ‘servant leader’ by creating a community of collaborators, and culture of utilizing a combination of art (creativity) and science (data-driven) to drive meaningful innovation throughout the customer journey. She is a connected and collaborative stakeholder influencer with knowledge and success bridging Chinese /Asia Pacific and U.S cultures, Regional & HQ, expectations. Her experience working in a global matrix organization and delivering multiple successful tracks of Asia-led innovation has influenced Headquarters in understanding Asia and has been adopted globally. Siew Ting is most recently recognized 4th time as Asia’s Top 50 Most Influential & Purposeful CMO. She has also completed the Global CMO 2021 Cohort by Institute of Real Growth, which recognizes Global Top 100 CMO for championing sustainable “human-centric” growth. In Dec 2022, she was recognized as the top 3 global CMO as the Most Inclusive & Equality Leader by the CMO Club for her champion of inclusive people leadership.
Global Head of Brand and Insights at HP
IRG100 Leadership Program for Global Top 100 CMO, Humanised Growth for CMOs