Bio

I help brands to develop their competitive advantage and reach new customers in some of the most dynamic categories and markets in the world. With a background in leading marketing teams responsible for brands like Virgin Atlantic Airways, The New York Knicks, The Radio City Rockettes and VisitBritain, I bring valuable strategic and operational experience to organizations of all types and sizes. I work with my clients to create breakthrough marketing strategies but also have the know-how to get it done through integrated planning, brand experience, agency management, team development and training. In addition to running my consultancy practice, I'm a professional trainer and facilitator with the Association of National Advertisers and an Adjunct Professor in Integrated Marketing, Digital and CRM at NYU.