Bio

As a seasoned commercial leader in the aviation and travel tech space, I combine strong business acumen with great storytelling to build B2B sales funnels that drive brand awareness and increase sales. ​I love dissecting data to surface what is happening inside the mind of the customer, which enables me to produce innovative and impactful campaigns that speak to the 'internal problem' they are facing. ​Most brands sell to the external customer problems, when the real issue lies at a deeper, more emotional level. I respond to these motivations with fun and relevant messaging, building confidence and connection to brands, products and companies. I am a designer by background and an admirer of great design and UX, but I also love the behavioural and pure business mechanics of marketing. I find that the more I immerse myself in company strategies, market research and drivers, I can deliver incredible user experiences that bond customers to products. I am at my best when given the freedom to innovate and be bold. I also instil this philosophy in the commercial teams that I lead. I love pulling together multi-disciplinary teams, giving each team member creative license and unleashing their strengths.